Sexist Ads: Through the Ages
Oh, the glories of being a woman. Cooking. Cleaning. Waiting for your man. And when you find the time, working on that curvaceous figure that everyone craves. Or was it slim figure? We just can’t keep up. Actually, thinking about it, are we smart enough to drive nowadays? What’s the 411 with that?
It seems the idea of what it is to ‘be feminine’ has changed drastically over years. We need to ‘man up’ and ‘stop being so fickle’. And if the adverts of yesteryear are anything to go by, they weren’t opposed to men abusing their wives if they bought the wrong coffee either… But have things really changed? Join us as we compare and contrast the old and new of seriously demeaning, objectifying and sexist ads.
Your body isn’t good enough.
In the 1920’s we were ‘too skinny’…
…Vs. us all being ‘too fat’ in 2015
The 1970’s gave us cars
… that were FINALLY simple enough for a woman to drive. Phew.
Hey, men! Want to get laid? Buy a car and she’s yours
Us women and our little lady brains, what are we like eh?
At least we knew where we belonged back then!
Under a mans foot, of course!
Or in an abusive relationship?
But at least our husbands could pre-empt our cleaning desires back in the ‘good old days’
Oh wait…
The 1950’s showed us coffee-induced domestic violence…
…And Ford India has kept it alive and well
From the 70’s when ‘innocence is sexier than you think.’
This recent ad from Tom Ford. Just. Plain. Weird.
Apparently masculinity is saving a woman from a gorilla in a river. With your top off.
…Tell that to Brad.
But we’ve consistently understood who our best friend is, right girls?
For the record, we absolutely detest all of the sexist ads shown on this page. What do they teach us a society? They condition us to see women as objects. As slaves. As submissive. Wake up call: WE’RE NOT. We are equals, believe it or not.
Sorry, the comment form is closed at this time.
Katya
Some of these are astounding! And not in a good way!
Ditch the Label
Yup!
Marlene Margolis
Some? All of them are simply disgusting.
Ditch the Label
We agree – they are a disgusting representation of how *some* people in society view women.
Marlene Margolis
Unfortunately, “some” seem to be too many.
Rebecca Condron
The sad thing is, we SHOULD be equal. We deserve to be equal. But are we? Not to society. Not where it matters. We ARE objects, we ARE expected to be submissive. It would be lovely to say that we’re equal, but when it comes down to it, that’s the dream and hopefully the future… but not the reality.
Connugy
The beach body ready one was proven not to be sexist, because of teh contect of the advert and its audience. Yet the charge was “body shaming”. Again, it wasn’t. The woman in the advert isn’t unhealthily skinny and doesn’t have an unrealistic figure.
The crux of the matter was that it’s – quite clearly – aimed at a certain part of the population (gym wankers)…..oh and they did one with a guy’s body. Nobody noticed tat though and it’s missing here – mainly because it’s patently not sexist.
That said, if you buy those* products, for the aims it promotes, you deserve to have your intellect go unchallenged.
But hey, at least we’re not all scrambling to see “OK, I’m sure this opresses me in SOME way…” eh?
*thumbs up*
Connugy
context*
Pingback: A Nice Way To Wrap Up the Year | M-A Feminist Club
Pingback: Women's Curse: To Do or Not To Do (It All) ? - The GOODista
Pingback: the objectification of women in the pursuit of selling objects. | emily jol
Pingback: Do You See What I See? – Elise in Wonderland
Pingback: Am I a Bad Feminist? Bad Feminist (2014), by Roxane Gay | (majoring in literature)
Pingback: Performativity – sanabazaarblog
Pingback: Slučaj Saponia: zašto se kriza na društvenim mrežama ne može izbrisati - Mediatoolkit
Muad Dib
Equal? lol. “Equality” is a pipe dream, you ain’t equal, you’re vagina-sporting, XX chromosome humans. That puts you on a certain page, doesn’t make you “inferior”, just different.
But men, you aren’t, and as men have advantages, so do you. You should embrace your female condition and stop being cretinoid “modern feminists”.
TK
Why would you put “too fat” in quotes? The ad in question says nothing about “too fat.”
Pingback: Gender in Commericals | Abby's Blog
Pingback: Women Are Worth More – Kiana's Boo Boo Blog