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Welcome to Ditch the Label, the global youth empowerment charity.

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See who people were more likely to help in Episode 1 of our new social experiment series

In a society that aspires to be equal, is chivalry still relevant?

Do our preconceived notions of gender stop us from helping those in need?

If you saw somebody struggling in public with a ridiculous amount of luggage, would you help them? Would it make a difference if they were male or female?

We took to the streets of Brighton to see who was more likely to win the help of others in Episode 1 of our new social experiment series:

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