‘Who needs a six pack when you have your own thing? No must-have, must-be, fashion norms or body standards. The most attractive man you can be is yourself. So find what makes you, you. Then work on it.’
Despite the fact it is 2016, both men and women are equally restricted by gender norms and stereotypes. It goes without saying that these stereotypes are not a true indication, or representation of the wonderfully rich and diverse community we live in. In order to overcome gender norms, we must challenge our own beliefs and the things that we see and are exposed to on a daily basis. We must encourage one another not just to embrace our own individuality, but to celebrate it. Here at Ditch the Label we are supporting Lynx’s mission to, quite literally, ditch the labels that hold guys back, freeing them to be their own man, on their own terms without the pressures and limits of traditional masculinity. Lynx’s ‘Find Your Magic’ goes a long way in challenging traditional (outdated) stereotypes and offers a broader and more inclusive portrayal of what it means to be a man.
